SHIFT & WIRE — DIGITALIZATION FOR ASCHAFFENBURG
Your business runs.
Even while you sleep.
That's what we build. SW Labs digitizes clubs, freelancers, restaurants and small businesses — websites, automation, AI workflows and voice assistants.
timeline in first call
BUILT WITH
Four things. We do them right.
Websites. Automation. AI workflows. Voice assistants. No kitchen sink — just what moves the needle for you.
You're impossible to find — not on Google, not in AI search.
Inquiries come by paper. New members can't find you. Your last website was 2015.
→ Professional website + SEO & GEO: visible on search engines and AI systems like ChatGPT.
You spend hours on things a computer could handle.
Schedules via WhatsApp. Confirmations by hand. Newsletters sent manually. No connection between your tools.
→ Automated workflows with n8n — email, WhatsApp, CRM, all connected.
Your competitors use AI. You don't — yet.
Sorting documents manually. Answering inquiries one by one. Analyzing data by hand. There's a faster way.
→ AI-powered workflows: automatic categorization, smart replies, data analysis.
After hours, nobody can reach you.
Calls go unanswered. Website chat requests pile up. SMS goes unnoticed. Customers leave because nobody responds.
→ Phone, chat (website) and SMS assistants, active 24/7 — customers can call, write or chat, the assistant answers everything automatically.
Simple. Fast. No overhead.
Consultation (free)
You tell us what's bothering you. We ask concrete questions. 30 minutes — you'll know exactly what's possible.
Proposal (within 48h)
Clear offer: what we build, how long it takes, what it costs. No fine print.
Build
We build. You give feedback. Result: something that works and that you understand.
Live & Support
You're not alone. Ongoing support available. No technical surprises.
How other agencies work.
And how we do it.
Most agencies
- Initial call → 2-week proposal → 3-month project plan → launch someday
- You pay for meetings, concepts and overhead
- You end up with what the agency built — not what you actually needed
- Support goes through a ticket system. Eventually.
- You don't understand what was built and can't manage it yourself
- Call → proposal in 48h → fast delivery, clear timeline
- You pay for the result, not the process
- We build what solves your problem. You give feedback while we build.
- Direct line to Erik and Felix — no support ticket
- You understand what we built — and always have a direct point of contact.
First projects underway — feedback coming soon.
Our Packages
From a simple website to an AI voice assistant. Transparent, no overhead.
Digital Presence.
- Website or landing page
- Design, copy, domain setup
- Contact form — enquiries land straight with you
- Changes on request — €49 per change request.
- Domain costs separate (~€15/year)
Changes on request — €49 per change request.
Start with BasisWebsite + Automation.
- Everything in Basis
- SEO & GEO: visible on Google and AI systems
- Timeline discussed in first call
- 1 automation of your choice: booking confirmation, contact form routing, newsletter signup or auto-reply
- Automation is continuously monitored and maintained
Monthly: hosting, maintenance, support and automation operation.
Start with OptimizedYour digital employee.
- Voice agent: phone handles enquiries, books appointments — even at night
- AI workflows: automatic categorisation, smart replies, data analysis
- All connected: CRM, email, calendar, invoicing
- Price and scope based on your use case
Monthly: operation of all systems, monthly check-in, ongoing development.
30-day revision guarantee on all deliverables · No risk.
Get more out of it.
Products that can be booked independently of your package — or combined for the full stack.
- Hosted in Germany
- No platform lock-in.
- Directly from Felix & Erik
Corporate LLM.
Unites the world's best AI models in one secure, EU-compliant platform — with intelligent agents, spaces and team collaboration. No data is used for training.
Monthly: hosting, AI API keys, maintenance, support & operations.
corporate.sw-labs.de → Discuss Corporate LLM-
Intelligent Agents
Specialized AI experts for every task — pre-built agents for sales, marketing and support.
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Spaces & Knowledge Base
Upload documents and build an intelligent knowledge base — with RAG technology and semantic search.
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Enterprise Chat
Live web research with sources, image generation, multimodal — all premium models in one conversation.
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100% GDPR Compliant
EU hosting, no vendor lock-in. Unlike consumer tools, no data is used to train AI models.
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Member Portal
Member list, fee status, documents, announcements. No more spreadsheets and group chats.
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Job Tracker
Your client sees status, invoice, documents — via link. No phone calls, no lost emails.
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Digital Menu
Scan QR code, menu opens. Update in 30 seconds, no reprinting.
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Applicant Portal
Post jobs, sort applications, comment internally. No more email chaos.
Custom Tools.
No monolithic systems — precise tools for concrete problems. Built, deployed, done.
Monthly: hosting, maintenance, support — minor changes included.
Discuss your tool Your Blog &
Content Editor.
Optional add-on — for everyone who wants full control over their website content. Write blog posts, update texts and images, directly in the browser. No developer needed for routine changes.
Monthly: Hosting, maintenance, support & operations.
cms.sw-labs.de →-
Blog & News
Create, edit and schedule posts for publication.
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Images & Media
Upload, swap and manage photos — no FTP or developer needed.
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Users & Roles
Invite team members and control permissions.
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Hosted in Germany
Server location Falkenstein, Germany. No US cloud, no third parties.
Results, not promises.
Real projects. Real results. No glossy promises.
Nächste Referenz folgt bald. Next case study coming soon.
Wir dokumentieren gerade ein aktuelles Projekt. We're currently documenting a recent project.
Who's behind it.
shift & wire — Schuck & Winkel
Erik Schuck
Sulzbach am Main
Erik is co-founder and the strategic mind behind SW Labs. He's there for important first calls and pitches.
Felix Winkel
Aschaffenburg
Felix develops, coordinates, and is your direct contact — from the first requirement to the finished solution. When you write to SW Labs, Felix answers.
felix-winkel.de ↗No Overhead
We're two people. No dead weight, no unnecessary feedback loops.
Direct Contact
You reach us directly. No ticket system.
Direct to the Developer
The one who builds is the one who answers. No project manager between you and Felix.
What clients often ask us.
What do I need to get started?
Just a conversation. 30 minutes, free, via video call or phone. You describe your problem, we suggest a solution. No technical knowledge needed — that's our part.
How long does a project take?
For a simple website, we're talking a few weeks — you'll get the exact timeline in your first call, tailored to your project. Automations, AI solutions and voice assistants are discussed individually. Our promise: fast, direct, without unnecessary overhead.
What if I don't like the result?
All deliverables come with a 30-day revision guarantee. You give feedback, we adjust. Our goal is a result that works and that you're happy with.
Do we need technical knowledge?
No. Our solutions are built so you can manage them yourself — without IT knowledge. We explain everything in your language, not ours.
Do you also work outside of Aschaffenburg?
Currently we focus on Aschaffenburg and the surrounding region. For projects outside the area, we're happy to hear from you — just reach out.
What's the difference between SEO and GEO?
SEO (Search Engine Optimization) optimizes your website for traditional search engines like Google — so you appear in relevant searches. GEO (Generative Engine Optimization) is the optimization for AI systems: ChatGPT, Perplexity, Claude and others. These tools are increasingly the first place people look — we make sure your offering is known and recommended there.
How much does a website cost?
Our Basis package starts at €999 one-time — you get a professional website with design, copy and a contact form. For SEO, GEO and automation, go with our Optimized package. In the free initial call we'll figure out which package fits you.
What is a Corporate LLM?
A secure AI platform for your business — with the best models (ChatGPT, Claude, Gemini), intelligent agents, a searchable knowledge base and enterprise chat. 100% GDPR compliant, EU hosting. No data is used for training.
Can I host the website myself?
Your website runs on our fast, reliable infrastructure — that's the default and works best in our experience. Self-hosting on your own server is possible on request, we'll discuss that individually.
How does ongoing support work?
Our Optimized and Autonomous packages include ongoing support: updates, small adjustments, monitoring, support. You contact us directly — no ticket system, no call center.
Ready to win back hours every week?
First call is free. No pitch. Just an honest conversation about your concrete problem.
↓ How to reach us