SW Labs

Depth wins.

We build AI-native marketplaces for industries where generic platforms fall short.

01 Thesis

Generic platforms treat every market the same — and fail the ones that need expertise most. We pair deep domain knowledge with AI to build marketplaces incumbents can't replicate.

Specialized intelligence Demand-first Built to last

02 Ventures

What we're building

Marketplace — Ice Sports Equipment

IceSwap

In Development

Europe's first AI-curated marketplace for ice sports equipment. Daily-scored deals, personalized alerts, and community-driven distribution — built for the DACH scene by someone who lives it.

AI scores 350+ listings daily Discord-native distribution

Scrape → Score → Deliver

Resale · Repair · AI

Gerätewert

Early Stage

AI-powered trade in used electronics. Devices others write off — assessed, repaired, and intelligently resold. Proof of concept exists. The scaling engine is being built.

AI-powered damage detection Repair-to-resale pipeline

Assess → Repair → Resell

03 Team

Founders

Erik Schuck

Domain expert in ice sports. Building IceSwap with first-mover precision.

Felix Winkel

Strategy and AI systems. The stack behind Gerätewert.

04 Contact

Interesting things start with a conversation.

hello@sw-labs.de